Directorate of Publicity and Public Relations (C&CE) performs the following duties on behalf of the CBEC:

(a) To prepare, revise and publish the statutory and departmental manuals and to undertake publicity with a view to educating the public about indirect taxes through brochures/posters, hoardings, radio, TV and press media. To publish in-house publication like Civil List, Brochure of various Directorates and statistical compilation besides Annual Directory of the Department 'Sampark';

(b) To consolidate the instructions issued by the Board in technical and administrative matters of customs and central excise;

(c) To compile and publish the important judgments delivered by High Courts and the Supreme Court on matters relating to indirect taxes;

(d) To update all departmental manuals through correction lists etc; and

(e) Directorate also undertakes publicity campaign to promote voluntary compliance of Indirect Tax Laws.

Based on cadre review proposals 2010.